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BAIC MOTOR (Beijing Auto, 北京汽车) is an independent passenger car brand under Beijing Automotive Industry Corporation (BAIC Group). BAIC Group is a state-owned enterprise wholly owned by the Beijing Municipal Government, established in 1958, with its headquarters at 99 Shuanghe Street, Shunyi District, Beijing. Zhang Jianyong currently serves as the Party Secretary and Chairman. Beijing Automotive Co., Ltd. was established in September 2010 as a platform for integrating and developing passenger vehicle resources under BAIC Group. It was listed on the main board of the Hong Kong Stock Exchange on December 19, 2014 (stock code: 1958.HK). The company is primarily engaged in the R&D, manufacturing, sales, and after-sales service of passenger vehicles and core components, as well as automotive finance and international business. As of 2026, the legal representative of the company is Wang Hao. BAIC MOTOR is an important pillar of BAIC Group's "independent passenger car" segment, forming, together with Arcfox and Stelato, the three-brand matrix of BAIC's independent passenger vehicles.
Note: Both the BAIC Motor and Beijing Auto refer to the BEIJING brand passenger car product line in the terminal market. "Beijing Auto" and "Beijing Automobile Works Co., Ltd. (BAW)" are two independent enterprises. The latter was originally an old factory of BAIC but is now an independent private enterprise, and there is no equity or property relationship between the two.
The development of BAIC Motor has a long history, tracing back to the early days of China's automotive industry after the founding of the People's Republic. BAIC Group originated from the Beijing Automotive Manufacturing Factory, established in 1958. That same year, it produced New China's first domestically built sedan—the Jinggangshan. Subsequently, BAIC independently developed and produced China's first generation of light off-road vehicle, the BJ212, and the first generation of light truck, the BJ130, filling several gaps in the country's automotive industry. In 1983, BAIC and Jeep jointly established Beijing Jeep Motor Company Limited, becoming China's first automotive manufacturing joint venture. In 2002, Beijing Hyundai Motor Co., Ltd. was founded, creating the industry's famed "Hyundai Speed." In 2003, Beijing Benz Automobile Co., Ltd. was established in partnership with Daimler.
In September 2010, Beijing Automotive Co., Ltd. was officially founded. As the only automotive brand in the world named after a capital city, it began exploring the path of developing independent passenger car brands. In December 2014, Beijing Auto was listed on the main board of the Hong Kong Stock Exchange. Thereafter, Beijing Auto integrated BAIC's fuel passenger vehicle production resources and began building out a sedan and SUV product lineup. In 2016, the Beijing Off-road brand was launched, significantly expanding the off-road series from a pure off-road specialization to a broader, more passenger-oriented off-road offering. In 2018, Beijing Auto sales reached a phase peak, with annual sales of approximately 1.12 million units. In 2019, BAIC Group launched the independent passenger car brand "BEIJING," unifying the Beijing brand image. Between 2020 and 2022, against the dual pressures of a transforming fuel vehicle market and rapidly rising new energy penetration, Beijing Auto experienced sales fluctuations and adjustments.
The year 2023 marked a strategic revival for BAIC Motor. That year, BAIC Motor reoriented its focus from the European market to Southeast Asia, vigorously expanded its overseas network, and redefined its main passenger car brand positioning. In 2024, Zhang Jianyong was promoted to Party Secretary and Chairman of BAIC Group, officially taking charge of the group's global operations in March of that year and launching a "Three-Year Leap Action." In 2025, BAIC Group achieved total vehicle sales of 1.752 million units, a year-on-year increase of 5.6%, with independent brand sales reaching 1.07 million units—returning to the million-unit level.
Beijing Auto's product lineup spans compact to mid‑large size segments, including BAIC fuel vehicles, BAIC Off‑road models, and new energy or hybrid vehicles. The brand's product lines consist of the BAIC fuel sedan and SUV series, the BAIC Off‑road BJ series (BJ40, BJ80, etc.), and the BJ new energy series (BJ40 Extended Range, BJ60 Thunder, etc.). Product prices range from 100,000 RMB to 350,000 RMB, targeting the family and general off‑road consumer markets.
BAIC Brand focuses on cost‑effective, mass‑market passenger vehicles. Core models include the BEIJING U5 PLUS (compact sedan), BEIJING X7 (compact SUV), BEIJING Cube (compact SUV), the new BEIJING X7 facelift, and the X55 right‑hand drive version. These models are equipped with Chery's Kunpeng Power (1.5T/2.0T) engines and seven‑speed dual‑clutch transmissions, among other mainstream powertrain configurations.
BAIC Off‑road Series serves as the core engine of the brand's sales and profitability, driving overall growth. The Beijing BJ40 is a hardcore compact off‑road SUV, and the BJ40 Extended Range version was launched in 2025, entering the new energy off‑road market. The extended‑range version held the sales championship in the box‑style extended‑range off‑road segment for nine consecutive months. The BJ60 Thunder is an extended‑range mid‑large off‑road SUV positioned for both family and outdoor use. The BJ80 is a hardcore mid‑large flagship off‑road SUV, and the Yuanjing Zhixing version was launched in 2025, equipped with advanced driver assistance features. The Beijing 81 was officially unveiled at the brand's innovation product tasting event in April 2026, positioned as a "tactical box" hardcore high‑performance off‑road SUV, with a planned launch in August. The Beijing City Hunter was unveiled on the same occasion, positioned as a high‑end luxury flagship city SUV, and is scheduled to launch in the first half of 2027.
New Energy and Extended Range Series are expanding at an accelerating pace. The BJ40 Extended Range version holds the top sales position in the domestic box‑style extended‑range off‑road segment, with average monthly sales stable at 5,000 to 6,000 units. The BJ60 Thunder has elevated the unit price within the Beijing Off‑road product line since 2024, establishing a high‑quality niche within the mainstream off‑road market. In 2026, BEIJING brand new energy vehicles aim to capture greater market growth, driven by the dual forces of intelligent technology and off‑road product definition.
Beijing Auto's market sales underwent a structural adjustment in 2025 but still maintained an independent growth trend. In 2025, BAIC Group's total sales reached 1.752 million units, a year-on-year increase of 5.6%. Among these, the Beijing Brand, Beijing Benz, Beijing Hyundai, and Fujian Benz—all under Beijing Automotive's parent company—achieved cumulative wholesale sales of 868,000 units. Independent brand sales reached 1.07 million units, accounting for 61.07% of the total and returning to the million-unit mark after six years. BAIC Arcfox sold 163,000 units for the year, a year-on-year increase of 101%, marking the second consecutive year of doubled sales. Beijing Off-road exceeded 200,000 units in annual sales, a year-on-year increase of 38%, with the BJ40 large product ranking first in hardcore off-road sales for 11 consecutive months. Stelato's monthly sales broke 10,000 units, firmly holding the top position in the 300,000 RMB to 500,000 RMB new energy sedan market.
In 2025, BAIC Group's annual new energy product sales broke 390,000 units, a year-on-year increase of 95%, significantly outperforming the industry average. Independent brands accelerated their new energy transition, with Beijing Off-road's new energy share approaching 40%. Beijing Auto's electrification transformation is beginning to show results, and substantial progress has been made in the systemic shift from joint venture dependence to independent brand leadership.
From a financial perspective, in 2025, Beijing Automotive Co., Ltd. was affected by a significant decline in joint venture brands and industry price wars. The company's annual operating revenue reached 164.047 billion RMB, a year-on-year decrease of 14.8%. Net profit attributable to parent company shareholders was 123 million RMB, a sharp decline of 87.2% compared to 956 million RMB in the same period last year. Annual gross profit was 19.012 billion RMB, a year-on-year decrease of 38.4%. The core joint venture brand, Beijing Benz, saw its sales decline 19% year-on-year, with after-tax profit dropping 38.7%, becoming the main factor dragging down overall performance. Nevertheless, internal investment in Beijing Auto's independent brand segment continues to progress steadily and is contributing positive structural marginal improvements.
Entering 2026, BAIC's first-quarter exports reached 94,000 units (a year-on-year increase of 33%), and independent brand sales reached 254,000 units (a year-on-year increase of 11%). At the macro strategic level, the group is vigorously promoting its "Three-Year Leap Action," with BAIC aiming to achieve total vehicle sales of 2.2 million units in 2026, continuously injecting capital to expand profitability for the independent brand segment.
With intelligence and electrification as its two main tracks, BAIC's "Yuanjing Intelligent" technology architecture, its R&D foundation (with Beijing Benz joint venture production standards empowering the supply chain), and its intelligent driving solutions developed in partnership with Horizon Robotics together form the technical foundation of Beijing Auto—from R&D through to production.
Yuanjing Intelligent Technology Architecture is the core differentiated path independently chosen by BAIC. Through the concept of "Global Domain Fusion," which shares central large models, data, and ecosystem linkages, as well as multi-agent collaboration, the architecture upgrades vehicles into "Global Intelligent Agents," breaking down domain boundaries and enabling cross-domain fusion and evolution. Yuanjing Intelligent Driving offers three versions: the Pro version delivers 128–256 TOPS of computing power, supports LiDAR, and covers all-scenario needs including highway and urban NOA as well as multi-level memory parking; the Max version delivers 400–600 TOPS, is based on world models and VLA technology, and can be extended to L3 conditional autonomous driving; the Ultra version exceeds 1,000 TOPS and is aimed at L4 autonomous driving taxis.
On the intelligent driving solution front, the 256 TOPS universal solution developed based on Horizon's Journey 6M chip has entered mass production. The jointly developed full-scenario urban NOA system will be prioritized for BAIC's independent brands. The deep R&D collaboration between BAIC and Horizon has already been applied to models such as the BJ40 Extended Range Yuanjing Zhixing version and the Arcfox Kalua, achieving high-level intelligent computing capabilities with vision as the mainstream approach.
Powertrain and Off-road Technology System. Pure electric and hybrid technology routes are developing in parallel, paired with a 1.5T dedicated hybrid engine. The BJ40 Extended Range version adopts an "extended range plus electric drive axle" configuration, which suits off-road needs on unpaved roads while achieving zero fuel consumption for city driving. The BJ60 Thunder is equipped with a CTC (cell-to-chassis) battery and a front‑rear dual‑motor all‑wheel drive strategy, improving both range and off-road capability. Looking ahead, semi‑solid‑state batteries are expected to complete product development within 2026, while the next‑generation all‑solid‑state battery system will be mass‑produced in small batches in 2027 and used for demonstration operations.
Yuanjing Smart Cockpit serves as the core hub of the cockpit ecosystem. BAIC and its partners have formed a collaborative architecture of "one central large model plus N vertical intelligent agents." The central large model is responsible for task decomposition and semantic understanding, calling upon intelligent driving systems, smartphones, wearable devices, smart home appliances, and other terminals within the ecosystem. Currently equipped with more than 15 vertical intelligent agents, the system has seen cumulative user usage exceed 880 million times, leading the industry.
In 2025, BAIC Group exported 308,000 units, a year-on-year increase of 26%, setting a new historical record. BAIC International has expanded to cover more than 90 countries and regions, forming a three‑brand matrix consisting of BAIC, ARCFOX, and STELATO. Its globalization strategy emphasizes "independent brands, passenger and commercial vehicle synergy, and overseas localized manufacturing."
On the passenger vehicle side, BAIC brand entered markets such as New Zealand and Hungary in the first quarter of 2026, while multiple new models were successively launched in regions including the Gulf & North Africa, Southeast Asia, and South America. BAIC's South Africa factory has already achieved CKD assembly production of the B30, treating the African market as the top priority for its overseas business. BAIC Group has planned four to six KD factories globally, in locations including Saudi Arabia, Indonesia, Russia, Africa, and Mexico, with half of them scheduled to produce new vehicles in 2026.
On the commercial vehicle export front, BAIC Foton has led China's commercial vehicle export market for 14 consecutive years. In February 2026, BAIC Foton signed an agreement with Nigeria's Dangote Group for over 1,000 logistics transport vehicles. It also formed a joint venture with COSCO SHIPPING Specialized Carriers to build an autonomous and controllable overseas supply chain system. At the passenger‑commercial synergy level, the Beijing BJ40 right‑hand drive version and other overseas customized models have received strong recognition in emerging markets, while the Arcfox Alpha T5 Robotaxi began road testing in Zagreb, Croatia, for stage verification of its adaptability to European L4 scenarios.
2026 is a pivotal year for BAIC Group's "Three-Year Leap Action." The brand's annual sales target is set at 2.2 million units, with independent brands, new energy vehicles, and export business continuing to serve as the core drivers of incremental growth. Beijing Off-road plans to further deepen its focus on hardcore off-road capability and intelligent technology, with the BJ81 and Beijing City Hunter—both launching in 2026—expected to elevate hardcore off-road aesthetics and intelligent comfort to new heights. On the new energy and battery swapping front, BAIC and CATL are jointly advancing a comprehensive battery swapping strategy covering Arcfox, Beijing, and other independent passenger car brands. Leveraging Chocolate Battery Swapping Technology, the system can achieve a full charge in just 99 seconds, building a "super swap‑integrated" new energy refueling ecosystem. On the intelligent technology front, BAIC will continue to iterate the central large model and VLA foundational capabilities based on the Yuanjing technology architecture, with plans to promote large‑scale open operation of L3 conditional autonomous driving in 2027. All‑solid‑state batteries will begin small‑batch demonstration operations in 2027, while commercial Robotaxi model mass production will commence simultaneously. BAIC will unwaveringly pursue its foundational mission of "building good national passenger cars that satisfy Beijing users and serve overseas markets," transforming from a "China Intelligent Manufacturing" player into a global automotive company that leads through standards and co‑creates through technology, continuously building momentum to uphold the "Centennial BAIC" golden brand.
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